Read It Out Loud
You might have to read it out loud. That is, if you can’t find the audio book. Or, there isn’t a reader you would choose for your book… Then, make the decision. Yes, you should read it out loud and Read More …
Category: branding
Fresh Ideas
We must always welcome fresh ideas to help facilitate a creative streak and maybe something fun. Start by asking questions. People should all chime in. No bad questions… Everyone collaborate. Come together. Prompt the group with one word after another. Read More …
Two Sides of a Superhero
There are (as you know) two sides of a superhero. One is their hero persona: Invincible. Powerful. Thoughtful. Protective. Strong. The other is their human persona: Intuitive. Smart. Caring. Defensive. Resilient. Even though to us, the keen observer, it is Read More …
Still Better Than Average
Even after several prior visits, they are still better than average. This is so encouraging. Inspiring even. They are holding up their reputation from past experiences. Not easy to do. Typically over time, they become lax and drop the ball. Read More …
Look Closer
If you look closer you can see the details that the designer included. Little treats for you to enjoy. The subtle elements, more than just the color palette, or complementary shapes. All of this together makes it cohesive and balanced. Read More …
So Sorry To Tell You
When you are the bearer of bad or unfortunate news, do you say I am so sorry to tell you, but… You can only imagine. Right? The site is down. Your trademark won’t get approved. I think you are going Read More …
The Local Option
It is perfect when the local option is the better option. Personal attention from the people you know. Neighbors helping their friends, family and community members. The costs are not always in their favor, but sometimes, they can make it Read More …
One Leads to the Other
Ideas are best when one leads to the other – and ultimately, the one that you choose. Explore Write about it Create new things Concept ideation with others Craft something different Doodle and sketch Brainstorm Friends and co-workers can also Read More …
Just One Idea
It takes just one idea to spark many. Collaborative conversation can stem from one little comment. Inspiration, debate, dialogue and other meandering ways to find a brilliant solution. Just one idea becomes a thread that we can all contribute to Read More …
Side By Side Juxtaposition
On its own, not a problem but the side by side juxtaposition is what calls attention to it. Different, but not quite similar enough. There is an actual contradictory look and feel. The colors do not blend or mesh together. Read More …