The Other Side

When we are in the other side of the situation it is so clear. We are rarely able to “see the forest through the trees”. It is not our fault. We are human and humans are made to be fallible. Read More …

Innovative and Disruptive

Fairly regularly I hear people say that they want to be innovative and disruptive. They are doing so by changing the way a customer looks at a brand, product or service. It is (however) harder than ever to really make Read More …