Consistent or Persistent

What is really the difference (in performance) between being consistent or persistent? Clearly the two words have different meanings, they are not synonyms, but they are similar. In many ways, they really can be the same thing. The latter allows Read More …

Here’s An Idea

What’s next? Here’s an idea. Just thought of it. For the upcoming year. Doing the best I can to remember it. Doing the best I can to put it into action. Doing the best I can to make it memorable. Read More …

Just Ask

What do they want? What do they need? What would be their ideal (anything.) You won’t know unless you talk to them. My advice…just ask. Not just for a Christmas gift, but for anything. A client, a colleague or a Read More …

A Multipass

A multipass gives the consumer the concept of savings, while they spend far more money. Better value per visit, but overall outside of the normal threshold of spending. Visit us more than once and save big. Totally compelling. How many Read More …