Consistent or Persistent

What is really the difference (in performance) between being consistent or persistent? Clearly the two words have different meanings, they are not synonyms, but they are similar. In many ways, they really can be the same thing. The latter allows Read More …

Just Ask

What do they want? What do they need? What would be their ideal (anything.) You won’t know unless you talk to them. My advice…just ask. Not just for a Christmas gift, but for anything. A client, a colleague or a Read More …

A Multipass

A multipass gives the consumer the concept of savings, while they spend far more money. Better value per visit, but overall outside of the normal threshold of spending. Visit us more than once and save big. Totally compelling. How many Read More …

Mobile For the Win

During a busy Saturday, order on mobile for the win. There is no chance they will get your name wrong. No pressure to make a decision on what you want while they’re on the phone. Tip or don’t – it Read More …

Everything and Nothing

What’s new? Somehow the answer to this is everything and nothing at the same time. Depending on what time it is, in your life (not in your day) there are new things that come at you. Books, products, services, policies, Read More …