Many companies use empathy to appeal to your emotions in their marketing efforts. Their sad commercials pull at your heartstrings and make you want to support their mission, their fundraiser or their company; enticing you to buy their products or Read More …
I don’t mean shoes for change, as in the cost, such as fifty cents, but really more about shoes and shoe companies that change peoples lives. I just ordered a couple of pairs of Tom’s and while they are super Read More …
So far, the best new tradition I see is the #GivingTuesday which is “new to me this year” even though it has been around since December 2012. It may indeed be new to many of you as well. In this Read More …