Send a Postcard
It is easy enough to do, not overly expensive and gets the message out, quickly. Whether it is to your best customers, your hopeful new clients or your close family – send a postcard and let them know what is Read More …
Category: branding
Fall Themes
There are a lot of common fall themes in marketing, and everyone uses them, once they become known. They are comfortable, recognizable and let’s be honest – they kind of work. It is okay to use them, but it is Read More …
Yellow! Yell Oh!
Ever heard that one before? Yellow! Yell Oh! Get it? I am sure you have heard it before. If not, then at least it is something you can do when the day doesn’t go just right. (You’re welcome.) Today was Read More …
You Can’t Wish It
Just reading the industry news about one of the brands that is trying something new…but, just because one thing was successful, you can’t wish it were so for another. According to Nation’s Restaurant News (and no other news outlet so Read More …
Wish They Were Here
Ever go to a different town and see a store, a restaurant or another business and just think, wow, I wish they were here (in my home town)? It happens to me. All. The. Time. Of course, we have a Read More …
Your Secret Ingredient
When you want to create a unique recipe, you have to carefully select your secret ingredient. But, then, because of labeling requirements – you have to share what it is, right there on the package. Even though you have to Read More …
Celebrate IPA Day
Did you celebrate IPA Day? It was August 1st. While this isn’t the actual one we enjoyed…it is close enough to the one we enjoyed (the day prior.) Why celebrate two or three days in a row? Because we just Read More …
Stupid Question About Cookies
Okay everyone, here is a stupid question about cookies. Would you pay for hot, freshly baked cookies to be delivered to your door? You can pick: Chocolate chip Oatmeal raisin Sugar Butter or, maybe sugar cookies with m+ms Chocolate with Read More …
Sorry Taco Bell
I am so very sorry Taco Bell…but, really. Does anyone NEED (all caps) delivery from there?? I mean, sure, I love tacos and nachos, as well as chips and salsa (or chips and guac) but there is nothing in my Read More …
In Their Prime
Bands who played at Woodstock 50 years ago and some were just at the edge of being in their prime. And Woodstock pushed them over. Back then, a three-day ticket cost just $18…giving attendees access to now legends like Joan Read More …