Sweatshirt Weather

This isn’t so much about the changing weather as it is the apparent and perpetual classification (mostly by my children) that it is “sweatshirt weather“. Now, as you may recall, we do not have central air in our 130+ year Read More …

Uniform Marketing

Can you guess what this will be about? Do you think it has to do with being the same and confirming to the rest of the brands around you? No… it doesn’t. This is truly about uniform marketing or in Read More …