Subtlety Wins

Sometimes, subtlety wins the marketing race in the long run. You don’t have to be overt or in-your-face with marketing messaging to get the attention of someone who could become a lifelong client. Pushy, over-the-top, hard selling is not appealing Read More …

Will There Be Cake

In the eyes of my son, the best part of the idea of a wedding is the answer “Yes” to his “Ok, so I have to dress up, wear uncomfortable shoes, hug people I don’t know, smile while they tell Read More …