Just so you know, the average woman (based on my limited and non-documented research) did not dream of – nor grow up dreaming of – a fairy tale wedding.

While we may have thought it would be nice to be swept off our feet and fall madly in love, the dress, the venue, the event itself did not come into the thought or the plan.

Not sure that the same can be said of all women, of all ages, but if you are marketing to women, keep this in mind. Love. It’s what it’s all about.

~ Dawn aka Hat Girl