What’s new? Somehow the answer to this is everything and nothing at the same time.

Depending on what time it is, in your life (not in your day) there are new things that come at you. Books, products, services, policies, software, technology, foods and so much more. Yet, they are not always unique and creative. At least not wholly. They are sort of, modifications – edits – to the theme.

Brighter

Lighter

Faster

Bigger

Thinner

Last longer

Play better

More

or,

Less

In marketing, everything and nothing is new. How you use it, present it, channel it, leverage it is the difference. Wrap it up…it is the end of the year and we will be ready for – well, something – if not anything.

~ Dawn aka Hat GIrl