Innovative and Disruptive

Fairly regularly I hear people say that they want to be innovative and disruptive. They are doing so by changing the way a customer looks at a brand, product or service. It is (however) harder than ever to really make Read More …

Scary, Cute or Fun

Halloween is your chance to relive childhood and to be something you are not everyday…you can be scary, cute or fun. Or, something else entirely different. Go crazy. Be creative. Enjoy the moments. Welcome the kids. Serve them treats. Be Read More …

Not Pretending

Halloween gives you an option to be something or someone entirely different…but you are not pretending if you truly enjoy the celebration. Even with everything you have to do to make it happen. Early mornings. Cold weather. Lots of layers. Read More …

The Latest Form

When you have to do research, you should carefully consider the latest form (and formatting) that will make the most impact. Do even more research… it is highly recommended. It will stand out, or even be considered vs. something that Read More …