After the Push

What happens after the push of all the launch marketing efforts?

Hopefully.

Happy customers. Customers who share a positive comment with their friends.

Then, word of mouth kicks in. Customers come back, new customers come in. The business needs to hire new people. Add on to the business. Bring in more inventory.

The business gets stronger and opens a second location.

They hire even more people. They sell even more stuff that gets in the hands of people in a totally different area – because of gift giving or bringing something to a party on the other side of the state.

Or, in the case of a non-profit, the organizers reset. Rest. Take stock. After the push, they want all of the same things as the business owner. Just, take away the product and call that information, research and support of others in some way or another. Then, convert the sales to donations, which opens another chapter or group in another area, and then another…soon – they are helping even more and hopefully, saving lives. That is the hope anyway. It is what we wish to do.

~ Dawn aka Hat Girl

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