Fairly regularly I hear people say that they want to be innovative and disruptive.

They are doing so by changing the way a customer looks at a brand, product or service. It is (however) harder than ever to really make something totally new.

Even when there is success, it is (most often) just incrementally different. A new spin on the old way of doing it.

• Unique and standing out amongst the common.

or

• A totally new creation that has never been seen before.

Those who are (actually) innovative and disruptive will make the world different and change tomorrow. Let’s study the past so that we can see into the future and make the world a better place. It won’t be easy, but if you can do it, we will see the magic of your vision.

~ Dawn aka Hat Girl