Hat Girl Marketing was created when I started to think about small and local businesses whose owners never have enough time to manage marketing efforts. As a small business owner, you wear many hats. Some fit and some don’t. If you are not enjoying doing something – find someone who does. Doing something badly is not helpful to you or to your business development.
For me, accounting and bookkeeping are not pleasant. I can only think about those topics for a few minutes before I start to get a headache – not a real one – but the kind that distracts you and takes your focus off of the topic and the task. When that happens, I need to do something else a bit more creative and fun. This helps make up for doing something I don’t like to do.
Branding, image and design – those things are all so much more fun for me to do!
I enjoy them. Do you?
How did I get here? and I mean to the world of Marketing? Believe it or not (and if you know me personally, you already know…) it was a bizarre but FUNdamentally strategic path stemming from project management and a background (and a degree) in engineering – one of the MOST creative ones there happens to be – Architectural Engineering. BS from Drexel. Seriously.
After much deliberation, and a few mis-pronounced versions of my company name, I decided that Hat Girl was more about me than my business and for now, Hat Girl Marketing is going to be a supplement, a bonus by some accounts and definitely a bit more casual than DMA-Marketing.
Welcome to Hat Girl’s world and I hope you learn something. I also hope you enjoy reading.
All my very best… Dawn aka Hat Girl
PS I DO look good in hats. It’s not an opinion, it’s empirically proven.