About Hat Girl
Dawn (aka Hat Girl) is a retail and business development focused marketing consultant with over 20 years’ experience in working with franchise brands, small and medium sized locally owned businesses. She is the owner of Hat Girl Marketing a subsidiary of DMA Marketing and this is her professional and personal blog where she shares “Hat Girls’ Take in Marketing and Life”. This tongue in cheek slogan conveys the blend of her perspectives and observations on business, branding, customer experience, family and life. In working with her clients, she shares their brand story and how they can best serve customers and clients through copy writing for websites, marketing collateral and social media. She also works as a creative director overseeing graphic design, website development and social media communications for her clients.
A Note from Dawn
Hat Girl Marketing was created when I started to think about small and local businesses whose owners never have enough time to manage marketing efforts. As a small business owner, you wear many hats. Some fit and some don’t. If you are not enjoying doing something – find someone who does. Doing something badly is not helpful to you or to your business development.
For me, accounting and bookkeeping are not pleasant. I can only think about those topics for a few minutes before I start to get a headache – not a real one – but the kind that distracts you and takes your focus off of the topic and the task. When that happens, I need to do something else a bit more creative and fun. This helps make up for doing something I don’t like to do.
Branding, image and design – those things are all so much more fun for me to do!
I enjoy them. Do you?
How did I get here? and I mean to the world of Marketing? Believe it or not (and if you know me personally, you already know…) it was a bizarre but FUNdamentally strategic path stemming from project management and a background (and a degree) in engineering – one of the MOST creative ones there happens to be – Architectural Engineering. BS from Drexel. Seriously.
After much deliberation, and a few mis-pronounced versions of my company name, I decided that Hat Girl was more about me than my business and for now, Hat Girl Marketing is going to be a supplement, a bonus by some accounts and definitely a bit more casual than DMA-Marketing.
Welcome to Hat Girl’s world and I hope you learn something. I also hope you enjoy reading.
All my very best…
~Dawn aka Hat Girl
PS I DO look good in hats. It’s not an opinion, it’s empirically proven.