Legacy Brands
I’ve written about legacy brands before – the brands we love because our family aspired to own or the ones that they would only buy, no matter what. This is about the products (and sometimes the brands for that product) Read More …
Tag: brands
Respect the Brand
I always get frustrated when retailers don’t honor and respect the brand (or the brands) in their store. Today I was absolutely certain that I saw a Krispy Kreme case in a convenience store. Sure, it was seen though the Read More …
Which Brand Is Yours?
Which brand is yours? Here’s a little story about Mercedes vs. BMW and which brand is “mine”. Growing up in a middle class family, one of my mom’s dreams was to some day drive a Mercedes. She was the first Read More …
Names Matter
Names matter… not just for people, but when you are building a brand. Depending on what you will sell, either product or service, the name does matter. If a bank was called “Bob’s Bank” would you put your money there? Read More …
What Does Your Brand Mean Today
What does your brand mean today? All of you who don’t own a company, don’t think you’ve gotten out of this one, you still have a brand. It is YOU – your brand is what you stand for in relation Read More …