Go ahead, pick a line, any line.

Then, stick to it.

It will work for you.

• Not in the market.
• Not at the car wash.
• Not on the toll road exit.
• Not checking in to the hotel.

There is no vying for position here. That is for amateurs who are betting one will be better/faster than the other.

I am talking more creativity. More impact. Longer lasting impressions.

• Movie quotes.
• Poetry favorites.
• Thought leaders in your industry.

What do they say, how do they say it and what do YOU mean by it?

Go ahead. You can choose. Just pick a line and stick with it. Don’t dabble and weaken the effect. Make it work for you. You will get their attention. Then, do what you do and keep it.

~ Dawn aka Hat Girl