When you choose wisely, or have the right type of business, billboards do work to attract customers.
Sure the map and business locator is a good idea, but if you’re driving, at highway speeds, that won’t quite work.
Not as well as a huge sign with a clear, simple message.
Billboards do work…even if this customer is not coming back anytime soon. It’s not for lack of interest – it is simply for being a road warrior, just traveling through town.
~ Dawn aka Hat Girl