When you choose wisely, or have the right type of business, billboards do work to attract customers.

Sure the map and business locator is a good idea, but if you’re driving, at highway speeds, that won’t quite work.

Not as well as a huge sign with a clear, simple message.

Next exit.

Diner.

Billboards do work…even if this customer is not coming back anytime soon. It’s not for lack of interest – it is simply for being a road warrior, just traveling through town.

~ Dawn aka Hat Girl