In marketing, it works when you keep dripping your message on your followers, clients, and potential customers. Eventually. Your content becomes familiar. Your brand resonates. Your products and services seem to be valuable.

• Send relevant messages and they will engage, or re-engage.
• Send important information that helps them understand, or learn something new.
• Send promotions and discounts that get them to buy what you offer.
• Send more and more and more…but keep it engaging.

Eventually, you might just wear them down.

They will then, act. Either unsubscribe or give in.

The problem, is when negative things keep dripping and the same thing happens. Wearing us down so we comply. Even when it is against our best judgement, our preferences and beliefs. Sigh. What is next.

~ Dawn aka Hat Girl