When you are the bearer of bad or unfortunate news, do you say I am so sorry to tell you, but…

You can only imagine. Right?

• The site is down.
• Your trademark won’t get approved.
• I think you are going to need a new name, or tagline, and a better offering.

It won’t be easy, but you have to do it. Otherwise, they will just waste the money. That will make it really hard for them and you don’t want them to go through that.

• Better to “rip the Band-aid off” now.
• Do it in one fell swoop.
• Think about it, take notes and a big breath and then, go.

Be the one who is honest, constructively critical in the very best way. You can have empathy and share how sad you are – for them – so sorry to tell you (fill in the blank). Just be ready to help them with the solution(s). It will be better this way.

~ Dawn aka Hat Girl