If you have the ability to target the right demographics, it means that you know your audience.

Design your product, your services, your book, your movie, your blog even…with the customers in mind.

Modern action movie makers know whom it is they want to reach. Just enough of funny laughs to ease the tension, plus – sarcasm, foreshadowing, explosives, gun fights and fast chases – throw in a hero, or two and evil villains (one, perhaps a surprise) along with a timeless story and you have made even the old, modern.

The Lone Ranger, loved by boys and men…as well as girls and women for generations chose the right demographics as their target and the actors to star in the modern remake. 

~ Dawn aka Hat Girl