In a state of emergency, before the weather event happens someone has to make the call. It has to start somewhere. If you listen to the weather forecasters, they started talking about Stella the Winter Storm last week. The super Read More …
When sun and snow collide – like today… there is a bit of disbelief. Like Friday the 13th and a full moon. Fear and disbelief. With a bit of awe mixed in for the fun of it. With a high Read More …
It is the weekend and anything can happen. Anything can happen like snow. It was a beautiful day for a snowfall. Well, I guess it was more than a snowfall…it was more like 6 to 10 inches of crunchy, cold, crisp Read More …
All summer and during winter play season, we help the kids work on their abilities to make a quick change of scenery – they get better each year and each performance. The pond to the duck nest or from the Read More …
I am not sure they know what the word significantly means. At least when it comes to the weather… You can pitch whatever you want in marketing, but it doesn’t mean it’s right. A ten degree increase, when we have Read More …
Cause marketing, emotional marketing, sports marketing, it all works. Recycled marketing can work too… we always reuse what we create, it keeps the brand messaging consistent. Just tweak it in between major initiative changes, just a little, to keep it Read More …
So what if it’s January? I don’t care what the “norms” are for the month – and neither should you. I bought a cheesecake on Friday from Termini Brother’s Bakery. I found (and ate) some Girl Scout Cookies over the Read More …
First and foremost, let’s be clear. I am in marketing. I am in brand development. I am a writer. I am “technically” an engineer (no pun intended.) I am more generally, a marketer. With all of that being said, the Read More …
I’m feeling a bit confused and stressed at being in between the Thanksgiving and Christmas holidays this week (and last.) I am sure that I am not alone. Since Thanksgiving is so very late this year, nearly the latest possible Read More …
The seasons have changed and yes, while it is the first day of fall, that isn’t really what I mean. Do the seasons still mean the same things to everyone? Not just farmers. Few of us farm for a living Read More …