I don’t have much to argue on this point, but often rain not snow is preferred. Especially when it is torrential (rain that is). Especially when it is winter and the temps are dropping, colder and colder. Especially when you Read More …
When you’re to tired or too cold to go out, you ditch the old standby… Friday night pizza is a bust when they don’t deliver. Instead, get creative. Have the kids make dinner. Make a cheese platter. Sometimes, the old Read More …
It is getting warmer, just a bit outside… not enough to spend the entire day out there, even in the bright sunlight. Ditch the coats. Wear shoes without socks. Leave the scarf at home. Put on a cap. Sit in Read More …
It just takes a tiny, little bit to make a huge difference until it is incrementally better overall. It’s been brutally cold in the northeast all day, and the same for the middle of the country all week. We are Read More …
The biggest draw to your business must be the best thing you do, not just something that has nothing to do with your business. Looking for a small addition to the furniture in the living room we went to not Read More …
This has been one heck of a season. What goes well with a really hot summer…Soup? Yup, that’s the first thing that comes to mind…maybe and maybe not. Believe it or not, I was at a restaurant and on the Read More …
Naming products to sell more during a specific season is a good idea. I used to do this all the time in beverage and snack category management. If we named Peppermint Mocha (for example) something else like Mocha Chill we Read More …