PSAT Nightmares

This week, and this weekend, begin the PSAT nightmares for both teens and their parents. For different reasons of course. Standardized testing, apparently was invented over a hundred years ago, something I would not have thought, but read (recently) from Read More …

Testing and More Testing

This is not a test. There are ways to make things fun, testing and more testing is not one of them. Right now, I am playing around with different things. Some are working better than others. Meals being delivered (uncooked.) Read More …

A or B

Many companies set up comparisons in their marketing campaigns. If you are “in” the industry you know this as A (or) B testing.  If you were around in the 80s you may remember the Pepsi challenge that made subjects try Read More …