Your Mood

We can all tell a little bit from your mood and your voice, especially over the phone when you can’t see the person, ad yes, I am talking about the person filling a customer service role. The funny thing is Read More …

Easier with Friends

I think it is easier with friends. What is? Well, everything… Going through life. Making lunchtime go faster. Learning life’s hard lessons, not just the break ups, losing friends, sick family members… Talking about serious topics – like politics and Read More …

Forget Everyone

Forget everyone in your goal to appeal to customers in a marketing or promotional pitch. Focus on one group, demographic or customer type. Then, make several pitches to attract who you want for the right reasons. This photographer, they’re casting Read More …

Inconsistently Good and Bad

How is it possible to not be one of these: good all the time or bad all the time? Somehow, there are retailers and service providers that are simply inconsistently good and bad depending on the day (or quite likely, Read More …