Seek and Find

So, we debated today, how we go online to seek and find answers to questions. Going online, on a mobile device, however, today, will result in lower, “high quality” returns than being on a desktop search engine. Sites need to Read More …

Uniquely American?

Sunday drives are lovely, especially in the fall. The A/C is off, the windows are open. The leaves have started to change into yellows, oranges and reds. As we drive by motorcycles stopped at roadside stands, we are careful to Read More …

The Filter Bubble

Many marketers will tell you that paid search can be expensive but it is better because it is targeted. Clearly, targeting is better than random advertising – rarely is “random” better when you already know who your audience is; the Read More …