But, It’s Free

The argument “but, it’s free” doesn’t work on everyone. Sure, sometimes it does. Sometimes it doesn’t. Free samples of wine at the liquor store on a Friday night. Probably works. (Even if you don’t buy the wine that was being Read More …

You Can Never Be Sure

No matter how much you test, prepare, poll and try things out, you can never be sure that it will work out. Lucky for us, you can always try again. Or, if you can’t try again, you should change your Read More …

Try It First

A lot of online retailers now are offering for you to try it first before you commit to the purchase.  They offer no obligation, free returns, so you don’t feel like you paid more to order it online. If it Read More …

Setting Expectations

There are many ways to satisfy customers, the basic and most fundamental way to achieve your goals should start with setting expectations. Then, as long as everyone is on the same page, no one will be disappointed. They still may Read More …