Not Called That

It takes a while, and sometimes, forever to convince customers that a business is not called that name anymore. It is even harder to convince them when the name they use was a brand they loved and often frequented. The Read More …

Same As Always

Is it good or bad to offer your menu, your services or your product “same as always“? Each person probably has a very different perspective. I would say the answer is – both. If you want a cup of coffee, Read More …

Just Different

Had a conversation today about beach towns. This one verses that one. In reality, this is not better, and yet not worse than there either; just different. Beaches from east to west and north to south are all similar – Read More …