Empathy As a Customer

Do you ever find yourself, as a marketer, operations or manager of a business (or someone who can simply relate) and have empathy as a customer…for the employee? I routinely find myself being upset on behalf of the people who Read More …

Stay Local, Shop Local

Always an advocate to stay local, shop local and support the local community…these days it seems we have no other options. That said, I’m still going to care more for my neighborhood stores and restaurants – they are our neighbors, Read More …

Product Placement Matters

Marketing 101 tells you that product placement matters. …the red mark on your forehead will tell you whether or not you paid attention when you went shopping. Foiled again. Not paying attention can cost you – the consumer. Not paying Read More …

Timely Message

It is always good to have a timely message. One that is relevant and will resonate with your audience. When you cause fear, like promoting storm readiness; people listen. Business owners today were getting free advice. How to keep business Read More …

Take Time Off

Everyone and I mean everyone should be sure to take time off after busy and stressful times of the year as well as those events that are quite successful and long or short term accomplishments have been realized. No group Read More …

Cyber Everyday

This year, we are not just seeing the usual post-Thanksgiving specials, like Black Friday deals and Cyber Monday online specials…it is literally becoming “cyber everyday” with more deals added, extended to Tuesday and beyond…pretty much all week long this week. Read More …

Successful Weekend

I hope that it was – overall – a successful weekend. We snuck out to one of our favorite big box retailers today, not to buy Christmas gifts, but instead to pick up a prescription that was ready. We probably Read More …