25 Degrees

There are so many ways 25 degrees can change things. Weather changes, like when it goes from 90 to 65. You consider turning on the heat, even though the air conditioning has been running full blast for almost 2 months Read More …

A or B

Many companies set up comparisons in their marketing campaigns. If you are “in” the industry you know this as A (or) B testing.  If you were around in the 80s you may remember the Pepsi challenge that made subjects try Read More …