When something happens, you can only imagine what it was that made it so… shocking. sudden. different. rare. important. impactful. risky. noisy. silly. stupid. If you are not there, to see it and witness it first hand, you have to Read More …
Where did we last leave our discussion? Oh, yes, on old – aka legacy promotional – offers. Well, folks. What about left over gift cards? Not the ones that you bought to give to your kids, the ones that you Read More …
Is it the marketers or the customers who must make amends when the gift isn’t quite right? One of them is to blame…who shall accept the responsibility for the sadness, the lamenting tears and the regret? Buy flowers, she’ll love Read More …
Everyone and I mean everyone should be sure to take time off after busy and stressful times of the year as well as those events that are quite successful and long or short term accomplishments have been realized. No group Read More …
How convenient it is for us to have convenience stores, right? They offer you quick snacks, hot beverages on a cold night and short walks to get those things you need like milk, bread and eggs or sandwiches, snacks and Read More …
Did you do as they wanted you to do? Shop till you drop… it may have not been their motto for the day, but it IS what all the retailers who were open today, wanted. They have been promoting their Read More …
Brainstorming for holiday promotions has to start ages before the actual holiday. 2 to 3 months ahead of time is most common, with 8-9 months (or more) in advance of the holiday being pretty likely for larger organizations. The lead Read More …
During the weeks and days leading up to the holiday, promotions, discounts and offers were a welcome sight in my e-mail inbox. Today, however, getting over 75 e-mails promoting overstock, winter clearance, healthy new you and post-holiday dining out specials Read More …
One of the best ways to keep in touch with your customers is still e-mail, e-mail marketing to be specific and yes, it works. In fact, it works better than ANY other form of marketing. If you are like me, Read More …
Let me know if I can help. Easy to say. People say it all the time. Rarely do people actually ask for help – even if (EVEN IF) someone has said these exact words to them. I read once – Read More …