This Sweater is Responsible

I just read (sorry retailer who will remain nameless) this sweater is responsible. I had to ask…for what? a cold bare sheep? making date night better? keeping you warm this winter? the impulse to return to Ireland? providing income to Read More …

Ideas Are Free

In many circles…ideas are free. Think: free speech friends gathering to help a friend family who pulls together to solve a problem or to simply rescue new parents from a colicky baby All of those things, the ideas and the Read More …

Peer Pressure

Whoever thought that peer pressure was over once you graduated from high school or even college, they were sadly mistaken.  It happens in the workforce from your co-workers It happens from your adult friends. It even happens from your industry Read More …

No Strings

Stunt men and women definitely use harnesses to keep safe, but free offers from businesses that have no strings attached might actually have some risk for the business that is… You can take them up on their offer and never Read More …

With or Without a Sale

Sometimes, even often times, people will make a purchase with or without a sale. If the value of the thing you’re offering is enough. If the need for the thing is great enough. If the WANT for the thing is Read More …

One Size Fits All

Just like we know that one size fits all isn’t a true statement; the same can be said for industries other than fashion. This shirt, for example, could look amazing on everyone…if everyone was created in the same shape and Read More …

Do You Know How Tall Your Cow Is?

If you walked up to someone and asked this question, “Do you know how tall your cow is?” Would you expect them to know the answer?  I guess it would depend, right? It would depend on if they answered yes Read More …

No Ego

There should be no ego in marketing…but there always is. Just look at Don Draper and Mad Men. Don’t get me wrong, I am all about the brand. But… Business owners, much like Don, tend to think of what they Read More …