Grouping

Ever realize, as you choose a place to sit in restaurants and public spaces the grouping of people? Do you choose a spot far away from all others, or close? Do you just leave one space and enough room to Read More …

A or B

Many companies set up comparisons in their marketing campaigns. If you are “in” the industry you know this as A (or) B testing.  If you were around in the 80s you may remember the Pepsi challenge that made subjects try Read More …

Convenience

It is nearly, nearly always true that you pay more for convenience…In general – this is the market acting and working as it should. Things that are available to you where you want them, the moment you want them and Read More …

Your Choice

Luckily, as Americans we have so many options before us. It is literally, your choice as to what you do each day: how you look; what you wear; the job you perform and even where you bank; just to name Read More …

Who or What

Auto correct. I could just leave it at that, but I won’t. Auto correct, on both platforms: Microsoft and Apple are really bad. They fix things that just don’t need to be fixed. One of them is the context of Read More …