Accidental Phrasing

Ever listen to the mobile, virtual assistant repeat back to you what you just dictated? It is the accidental phrasing, or the nuanced pauses that make it sound, well…like something else. Unintended. Commas needed. Grammar maybe? Certainly, there is a Read More …

Watch Your Language

You must watch your language. Not just swearing. Not just being impolite. Not just being short. Not just being curt. Not just being vague. Not just being lazy and resorting to slang. Not just being too polite to say what Read More …

Memorable Messages

Few would disagree that Disney applied the best tactics in creating memorable messages. From his early work through to today’s favorites, the songs, the phrases and the subsequent images are locked in our minds. Tonight, all of the memories of Read More …

Slow No Slower

I’ve written about communications before… These are about how signs can be so amusing. Especially like the one that reads SLOW No SLOWER Well, it reads SLOW and then a few meters up the road, SLOWER. No explanation point needed. Read More …