Not Called That

It takes a while, and sometimes, forever to convince customers that a business is not called that name anymore. It is even harder to convince them when the name they use was a brand they loved and often frequented. The Read More …

One Little Letter

It was my fault. Well, me and my husband anyway. We did it on purpose. We decided that we would replace the PH with an F, in Sofia. How could one little letter cause so much concern? The Italian (and Read More …

Changing Your…

It isn’t easy, changing your name. I know, I have done it. It is far more complicated than changing your mind that is for sure. Yet, every day, people do it. New driver’s license, social security card, passport, bank accounts, Read More …