Subtlety Wins

Sometimes, subtlety wins the marketing race in the long run. You don’t have to be overt or in-your-face with marketing messaging to get the attention of someone who could become a lifelong client. Pushy, over-the-top, hard selling is not appealing Read More …

The Underdog Wins

Sometimes, the underdog wins. It is probably not as often as they lose, I wouldn’t know – besides not being totally into statistics, I am not a huge, regular sports fan. Unless it is college teams (for my school,) or Read More …

Their Own Little World

Setting aside the controversy of the threats to the lives of bees, they live in their own little world – rather oblivious to us humans – but, for more reason than one, we need to pay attention to them. As Read More …

Let’s Go To Wawa

My kids nearly lost it tonight when we were driving home from visiting their grandmother and I said. “Hmmm. What should we do for dinner?”  I knew that it will be too late to make the family-friendly – but, still Read More …

Saying Good Bye

We are always sad saying good bye to retailers who have won our hearts.  This weekend, we walked over to the coffee shop to pick up breakfast – we had to choose take out because we were too busy to Read More …

Small is Big

If you think that small is big, you might be thinking of small businesses. You would be right along with the owners of those businesses, who don’t think it is in any way small, let alone insignificant or immeasurable. Small Read More …

Missing the Rain

All summer, we were missing the rain that was so very needed, for the water table, for the grass, for the plants, for the trees and of course, for the apples. Today, we were not missing the rain, happy to go Read More …