Read The Fine Print

We are always told, especially by the lawyers, to read the fine print. It matters. So, we do…until the fine print becomes so tedious that you skip over the info, you breeze through the terms and conditions to get to Read More …

It’s Still About Communication

Whenever things go wrong, most of the time it’s still about communication. Is that what they said, or is that what they meant to say? Is that what they told you, or what you heard? Is that what SIRI heard, Read More …

Not For You

Sometimes, you may get a call or a text that is not for you, instead, it was meant for someone else.  Maybe the person who used to have that phone number, or even simpler…it was dialed/entered in error. Oops. Sometimes Read More …

With or Without a Sale

Sometimes, even often times, people will make a purchase with or without a sale. If the value of the thing you’re offering is enough. If the need for the thing is great enough. If the WANT for the thing is Read More …

One Size Fits All

Just like we know that one size fits all isn’t a true statement; the same can be said for industries other than fashion. This shirt, for example, could look amazing on everyone…if everyone was created in the same shape and Read More …

A or B

Many companies set up comparisons in their marketing campaigns. If you are “in” the industry you know this as A (or) B testing.  If you were around in the 80s you may remember the Pepsi challenge that made subjects try Read More …