Just Our Customers

Some businesses are focused on being exclusive. They say – this (fill in the blank) is for just our customers. They can be choosy. They can be selective. They can be difficult. Then again, they can also choose to be Read More …

Entertaining Customers

If you can keep entertaining customers, you are probably doing something right. Re-engaging them and keeping their interest is more than just providing services, products and customer service that makes them want to come back. Make them smile, laugh or Read More …

Be Consistent

It is always best to be consistent with your policies and the communication of them to your customers. When one person tells a customer: “You have to go online to update your account now, we don’t mail the information any Read More …

Wholesale Only

As a consumer, if I find a great place that makes, grows or sells cool stuff, seeing a sign that says “Wholesale Only” makes me, personally, kind of sad. You know, for me. And, of course for all the other Read More …

Public Education

The demise of public education received another nail in the coffin tonight. When publicly elected officials fail to serve the customers by whom they were chosen, people get hurt – and by that I mean – feelings are hurt and Read More …

Collective Experience

Both education and business rely in the collective experience of others to be successful.  In education it is learning and reinterpreting concepts, following experiments, proofs and research – constantly building upon those who went before us. It is refined, corrected Read More …