Everything You Read Online

Don’t believe everything you read online. I mean, use your judgement and be discriminating. You don’t have to be skeptical of everything, but know from where it comes… I could start with the recipe that I chose today for dinner, Read More …

Naming Products

Naming products to sell more during a specific season is a good idea. I used to do this all the time in beverage and snack category management. If we named Peppermint Mocha (for example) something else like Mocha Chill we Read More …