Surfer Mentality
Do you have a surfer mentality? Just want to hang loose? Cowabunga dude? Nothing matters but the waves. The waves matter…not retail hours. That is for sure. I am not sure that they even care if you buy something or Read More …
Tag: captive audience
Floating Billboard
There is a first time for everything, right? Well, today is the first time I’ve ever seen this. Since I started the week with roadside observations, which lead to billboards in some way or another… I figured I’d share something Read More …
Sensitivity and Potato Chips
These are two divergent topics, yet sensitivity and potato chips are indelibly related in my mind, in my life and in my perspective – all based on price. Price sensitivity affects a retailer or a manufacturer’s ability to gain momentum Read More …