Not Called That

It takes a while, and sometimes, forever to convince customers that a business is not called that name anymore. It is even harder to convince them when the name they use was a brand they loved and often frequented. The Read More …

The Groupon Problem

The Groupon Problem as I am calling it – for the companies and brands who use this form of marketing – is becoming worse. I fear that it is making more of an economic statement than I hope it is…is Read More …

Known By Any Other Name

In the past, and sometimes, still you are given directions to places known by any other name than the real name. It’s an old joke in movies… “drive down a ways, past Johnson’s Farm and make a left at dead Read More …