Setting the Stage
Performances are best when you take time in setting the stage. The lighting. The decor. The costuming. The music. The sets. The color blocking. Then, cue the actors. As in drama, in life, it is very much and very often Read More …
Performances are best when you take time in setting the stage. The lighting. The decor. The costuming. The music. The sets. The color blocking. Then, cue the actors. As in drama, in life, it is very much and very often Read More …
Many companies set up comparisons in their marketing campaigns. If you are “in” the industry you know this as A (or) B testing. If you were around in the 80s you may remember the Pepsi challenge that made subjects try Read More …
Contrary to the fabulous Seinfeld line, “it’s not you, it me…” in this case; it IS you. That commercial, you know the one, the one where you’re like “huh? I don’t get it.” Well, in this case, it isn’t them Read More …