Setting the Stage

Performances are best when you take time in setting the stage. The lighting. The decor. The costuming. The music. The sets. The color blocking. Then, cue the actors. As in drama, in life, it is very much and very often Read More …

A or B

Many companies set up comparisons in their marketing campaigns. If you are “in” the industry you know this as A (or) B testing.  If you were around in the 80s you may remember the Pepsi challenge that made subjects try Read More …