Customer Demand

How much does customer demand drive business? I think it entirely depends on the business – what they are doing – or their approach. Let’s take Apple for example. They drive the change. They innovate. They design new features. They Read More …

Fair Exchange

What do you think is a fair exchange? trading something of equal value doing something for which you are paid what you both believe it is worth paying $20 for something that has an MSRP of $20 a one-for-one swap, Read More …