It is easy enough to do, not overly expensive and gets the message out, quickly. Whether it is to your best customers, your hopeful new clients or your close family – send a postcard and let them know what is going on.
You want to catch their attention, make sure it doesn’t get lost in the other mail. Pick bright colors, engaging images, and the message should be interesting enough…
Be sure to share what you have to say.
Technically, it is even more expensive to send a postcard to your family these days than it is for each one delivered in a direct mail campaign. Hopefully though, both will get a reaction; maybe one better than the other.
~ Dawn aka Hat Girl