Just like we know that one size fits all isn’t a true statement; the same can be said for industries other than fashion.

This shirt, for example, could look amazing on everyone…if everyone was created in the same shape and relative size.

Is it really “the most universally flattering top”? Maybe…Old Navy would have you believe that, wouldn’t they?

If they say it is it true?

Marketing programs can never be considered a one size fits all solution. Each retailer, service provider, restaurant and professional must have the right components in their plan, their budget and their media.  Sorry, but it’s true.

~ Dawn aka Hat Girl

PS Try it on for size, fit and if it will work great. Flaunt it, even. But, if it doesn’t…change.