Blind Taste Test

When I was a kid, the grocery stores were big into the blind taste test. It seemed like they were always trying to get us to try a new brand, or another brand of our favorite products. Admittedly I have Read More …

Product Placement Matters

Marketing 101 tells you that product placement matters. …the red mark on your forehead will tell you whether or not you paid attention when you went shopping. Foiled again. Not paying attention can cost you – the consumer. Not paying Read More …

Rain Causes Traffic

We all know that rain causes traffic. We experience it. We lament it. We rue the rainy Monday. Certainly, if the traffic associated with evacuating, leaving home, or emergency stocking of your refrigerator preparing for a storm; that is overall Read More …

Lost In The Aisles

Part of why you can spend hours, even days in a hardware store is because it is easy to get lost in the aisles. Things are categorized in an organized fashion, just not 100% intuitively. For example, If kitchen and Read More …

But, It’s Free

The argument “but, it’s free” doesn’t work on everyone. Sure, sometimes it does. Sometimes it doesn’t. Free samples of wine at the liquor store on a Friday night. Probably works. (Even if you don’t buy the wine that was being Read More …

If It Worked Once

This summer, the movies are following the theme of “if it worked once it will work again.” Some people don’t like that. They don’t like sequels. They don’t like following a common theme. They don’t like repetition. They want change. Read More …