Selling the Dream

For a very, very long time I have been thinking about how colleges and universities have been selling the dream. Going through college search for the second go around – third if you count my own personal journey – and Read More …

Don’t Fall For That

It is easy to say “don’t fall for that“… ad in a travel guide aimed at tourists who don’t know the area. Yelp! rating system. request for your expertise by a cold connection on LinkedIn. scam phone call. direct mail Read More …