Don’t Panic

If ever I heard a misinterpretation of the phrase “don’t panic” it’s now. Yet. People are. The cover of “The Hitchhiker’s Guide to the Universe” certainly claimed the same thing, even though that story line had more reason to induce Read More …

You’ve Got Us

You and your brand – whether it is a retailer, a restaurant or a service provider – has done a great job…in every way possible. Now, you’ve got us: committed drooling for more addicted in the know following your every Read More …

Name Recognition

How far does name recognition get you? It can get you elected…or, sell more products, tickets and services. There is a reason why brands pay for advertising. It works. Thus, there is a reason people running for public office put Read More …