Nutty But So Sweet

Ever have those days when you run into some one you know, unexpectedly. An old friend. You know, the one who makes you linger over a conversation that isn’t on your schedule, but it is so very worth having? She Read More …

Blind Taste Test

When I was a kid, the grocery stores were big into the blind taste test. It seemed like they were always trying to get us to try a new brand, or another brand of our favorite products. Admittedly I have Read More …

Product Placement Matters

Marketing 101 tells you that product placement matters. …the red mark on your forehead will tell you whether or not you paid attention when you went shopping. Foiled again. Not paying attention can cost you – the consumer. Not paying Read More …

Themed Commercials

Did anyone else “catch” the themed commercials during this week’s This Is Us season premiere? Of course you did – if you were paying attention – if you were actually watching the commercials as they played out live. Since when Read More …

The Rain Or Shine

The rain or shine event is a tough call. Pay your exhibit fee, plan the day, schedule the staff, book the travel – then if it rains, you don’t lose out. But, you do. If it rains. However, if you Read More …

Enjoy The Game

Today, I had to run over to the bank. No big deal. Happens all the time. Except today, the teller was wearing the Superbowl champ’s jersey…which is a pretty big deal. I told her to “enjoy the game” and she Read More …

Collaboration and Creativity

In my world, collaboration and creativity go together. They go together like peas and carrots – even if you don’t like them – even if you think of the round peas (obviously) and the cubed carrots reminiscent of childhood vegetable Read More …

Lost In The Aisles

Part of why you can spend hours, even days in a hardware store is because it is easy to get lost in the aisles. Things are categorized in an organized fashion, just not 100% intuitively. For example, If kitchen and Read More …