Selling the Dream
For a very, very long time I have been thinking about how colleges and universities have been selling the dream. Going through college search for the second go around – third if you count my own personal journey – and Read More …
Month: September 2019
What They Do
Who really cares what they do, as long as they’re home? Each fall, parents who have college kids, wait for them to come back… whether it is for Sunday dinner, a random day, an entire weekend or, (and hopefully not Read More …
Don’t Let Them Fall
At the apple orchard, the signs say “don’t let them fall” – but if they do… you should definitely pick them up and save them. Just like with your friends, your family and yes – your clients, too. The people Read More …
Fall Pumpkin Harvest
The fall pumpkin harvest is one of the great things we anticipate this season. Autumn oranges, yellows and golden hues, with elegant shadows in blue, green and grey. Round, shiny and festive. Ready for everything that signifies the unique benefits Read More …
Falling Back
There are times when we are falling back… in time. Daylight Savings is coming soon-ish, even if we are not looking forward to darkness even earlier than it has been lately. in line. In terms of the expectations of others, Read More …
Don’t Fall For That
It is easy to say “don’t fall for that“… ad in a travel guide aimed at tourists who don’t know the area. Yelp! rating system. request for your expertise by a cold connection on LinkedIn. scam phone call. direct mail Read More …
Fall Into the Routine
It isn’t difficult to fall into the routine. The same old role you have had before. The wake up early, go to bed the same. The skip a meal because you have no time. The sit and observe because you Read More …
Fall Themes
There are a lot of common fall themes in marketing, and everyone uses them, once they become known. They are comfortable, recognizable and let’s be honest – they kind of work. It is okay to use them, but it is Read More …
Fall is More Stressful
If you listen to the ads on the radio, and read what comes in the mail…fall is more stressful than any other season. Could that be true? Or, are they just trying to get you to buy into their products Read More …
Memories of Fall
Every year, the crisp crunch of dried leaves on the ground brings back memories of fall. Back to school. Seeing friends we missed all summer. Walking wherever we needed to go. Even cutting through the woods, taking a shortcut with Read More …