Each time a new month turns over, you might decide to spring clean your desk…even if it isn’t yet spring (or, even if it is summer, fall or winter.) Speaking of winter, this one has been especially difficult all across Read More …
If you approach your business acquisition with a goal to improve on the founder you will be happy with your new business. Some people don’t want to step out and take the risk of starting their own business. Choosing a Read More …
Businesses, sometimes go through tough transitions…whether growing to fast, not growing quickly enough, or going through a sale of one of their business partners. Today, it was the last one of these on the list that could have been handled Read More …
It is always a good idea to double check your calendar and make sure that you are aware of your schedule. What’s next? Do I have a 7:30AM event or 10:30AM? What is urgent? Has anything come up that wasn’t Read More …
Today was the last show of a 4-performance event at the middle school. Plays and theater, in general, remind me of Peter Pan and the fan favorite song “Follow The Leader” – once you hear it, you can’t get it Read More …
Being first is better if … You invent the new thing and keep market share for generations You create the product and then everyone calls it that forever (Q-tip, Kleenex, Coke, Earbuds) You’re the oldest (not that you have any Read More …
Dear Telemarketers, You are getting crazy. Do you think we don’t know what you are doing? It may have fooled us in the beginning, but now, we know your tricks. Did you know that I am usually aware of the Read More …
Today was one of those late winter days when you could open the doors and windows and let the fresh air in. After many, long, cold moments, the kinds that take your breath away, it was a warm welcome to Read More …
Sometimes, subtlety wins the marketing race in the long run. You don’t have to be overt or in-your-face with marketing messaging to get the attention of someone who could become a lifelong client. Pushy, over-the-top, hard selling is not appealing Read More …
There is a world of differences when you compare marketing vs. communications. Marketing is impacted by the quality of the communication, the messaging and what you want to say, vs. what is interpreted when you say it. Anyone can be Read More …